The ECR Award is presented annually to companies that create outstanding and innovative cross-company cooperation projects. The jury, made up of renowned representatives from retail, industry, science and the press, uses an assessment scheme to assess the top 3 candidates, who then present their projects at a jury meeting. The winners in the following three categories are then determined: Collaboration Excellence, Sustainability Excellence and Innovation Excellence.
Mark Michaelis (managing director of Markant Services International GmbH), Samira Schilli (project manager), Jérome Erdmann (head of master data services), Johannes Seigel (product owner of ProductWizard), Christian Au (developer of ProductWizard and co-founder of retail.ai GmbH) as well as project partners from Mondelēz travelled to Bonn for the award ceremony.
The ProductWizard service enables manufacturers and retailers to generate customised target group and channel-specific product descriptions (brand messages) at the touch of a button with the help of generative artificial intelligence. What previously had to be thought up individually, entered manually and then edited can now be created automatically for the entire range in a fraction of a second using AI. The basis for this is product data from the GDSN network.
Under the guiding principle of "cooperation creates innovation", an intuitively operable product was created in a short development period with the project partners. Thanks to the high level of mutual trust and commitment, a use case for generative AI was trialled and developed together on a greenfield site.
ProductWizard supports manufacturers and retailers in the provision of digital product texts for various target channels (master data exchange, advertising, online shop, etc.). Whether product descriptions, advertising texts or product highlights: The service significantly simplifies the provision of high-quality electronic product information and thus also accelerates the "time to market" aspect of the value chain.
"The ProductWizard is a good example of how we can develop innovative solutions for the value chain together with market partners and make them available to the industry," says a delighted Mark Michaelis (Managing Director of Markant Services International GmbH).